Brought to you by the letters “R” and “O” and “B” (thanks Rob Petrovich!)
That segment teaching kids how to recognize the letter “C?” That’s a commercial.
The voiceover that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’” That’s sponsorship.
Those little monsters gathered around to see what the color “Red” actually looks like? That’s a promotion.
As you can see, you might have experienced the power of advertising very early in your life and not even have known it. The point I’m trying to make is this: Advertising works. And it works best when it’s intriguing, impactful and has something to say.
Advertising is a powerful form of communication. At its simplest, it is meant to persuade. When executed correctly, though, advertising can inform people about a new product. It can influence how people think. Or, it can be used to educate, like in the case of Sesame Street.
Most importantly, advertising can be thought of as more than just print or TV. It also includes promotions, sponsorships, direct mail, events and even social media. Advertising is anything that has a big selling idea attached to it. After all, that’s the kind of advertising that works best.
So just remember that before Madison Avenue, the most powerful advertising was made at a place called Sesame Street.