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Everything I know about marketing I learned from Sesame Street May 12, 2010

Filed under: Uncategorized — wordbuffet @ 2:45 pm

Brought to you by the letters “R” and “O” and “B” (thanks Rob Petrovich!)

That segment teaching kids how to recognize the letter “C?” That’s a commercial.

The voiceover that says “Today’s program was brought to you by the letter ‘M’ and the number ‘1?’”  That’s sponsorship.

Those little monsters gathered around to see what the color “Red” actually looks like? That’s a promotion.

As you can see, you might have experienced the power of advertising very early in your life and not even have known it.  The point I’m trying to make is this: Advertising works. And it works best when it’s intriguing, impactful and has something to say.

Advertising is a powerful form of communication. At its simplest, it is meant to persuade. When executed correctly, though, advertising can inform people about a new product. It can influence how people think. Or, it can be used to educate, like in the case of Sesame Street.

Most importantly, advertising can be thought of as more than just print or TV. It also includes promotions, sponsorships, direct mail, events and even social media. Advertising is anything that has a big selling idea attached to it. After all, that’s the kind of advertising that works best.

So just remember that before Madison Avenue, the most powerful advertising was made at a place called Sesame Street.


Four Funny Banned Commercials | Blog 4 Video April 29, 2010

Filed under: Uncategorized — wordbuffet @ 2:44 am

Four Funny Banned Commercials | Blog 4 Video.


Note to self… get organized! April 27, 2010

Filed under: Uncategorized — wordbuffet @ 9:55 pm

Are you like me and have sticky notes posted all over? Do you keep some phone numbers on your laptop, others in your phone and rely on memory for the names of people you worked with on projects? Me too!! (See, I knew we had lots in common.) Then check out highrisehq.com. It’s a new way to keep track of your work contacts. You can enter what project you worked on, how you met and jot notes about your last email or phone conversation. Even schedule reminders for yourself to call or check in. If you’re like me (and we already established that you were) you won’t want to miss an opportunity.



Filed under: Uncategorized — wordbuffet @ 2:20 am

Somehow while searching YouTube for cool songs, my 9-year old came across a yodeling phenom on American’s Got Talent. She was really good. Yodeling makes me feel earthy. Maybe because when I do it is resembles caveman like grunts interspersed with hyena shrieks. I guess it’s not really yodeling, is it? But this is… http://www.youtube.com/watch?v=FHlvMp1ZESU